Call Tracking — sharing.digital

Sinteza Call Tracking

Что нужно было сделать:

Sinteza обновила корпоративный сайт и объединила все направления деятельности под общим брендом. Это позволило привлекать больше органических B2B-лидов. Но в общем объеме бизнеса существенную долю занимает также интернет-магазин, который ориентирован на разные сегменты покупателей. Поэтому для развития онлайн-продаж важно было оценить эффективность используемых рекламных каналов, сократить стоимость привлечения клиентов, увеличить количество целевых заявок и повысить средний чек.

Цель

Подключить динамический коллтрекинг, проанализировать эффективность действующего подхода и улучшить результаты маркетинга.

Как решили.

— Подключили динамический коллтрекинг от Mango Office
— Настроили интеграцию ATC Mango Office и CRM Битрикс24

Результат

Коллтрекинг сразу показал основную проблему: Google практически не поставлял качественные лиды в отличие от рекламы в «Яндексе». Поэтому Sinteza перераспределила рекламный бюджет.
Анализ источников трафика, вплоть до ключевого слова, помог внести корректировки в рекламные кампании. После этого Sinteza стала получать на 50% больше целевых заявок, а стоимость конверсии снизилась на 40%. Вместе с коллтрекингом Sinteza подключила
облачную АТС MANGO OFFICE.

40%

снижение стоимости лида

х2

оказалось, что конверсия с рекламы выше в 2 раза чем казалось

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